Dull, Boring, Useful, Valuable
In a previous post, I theorized that one path to entrepreneurial success is going with the “dull, boring but useful.” (Okay, you might have your own exciting, sexy and useless thing that make money too, but we’ll save that for another post.)
I would like to add one more qualifier to “dull, boring, useful”: valuable. Something people would pay money for. Ultimately, the world rewards us for adding value to people’s lives. The litmus test for the amount of value we are adding, is precisely how much money people are willing to pay for your product or service.
Even in the world of blogging for Adsense dollars, you know you are adding value when you can confidently say: “I know peeps who would be willing to pay money to advertise on my blog.” Not exactly the easiest way to make a buck, but it has been analyzed to pieces. The point is, even supposedly free enterprises could have some monetary input.
